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Gossip Desk The PR demolition of Katie Price aka Jordan by the Pete Andre team has been overwhelming and complete. Only today Katie Price aka Jordan is quoted in The Sun in an "exclusive" as "flaunting her boobs" and is quoted as saying "I need a shag, its driving me mad". The battle to win over public opinion in the divorce proceedings between Jordan and Pete Andre has shown how rapidly a celebrity can rise and fall.
Claire Powell the principle of CAN Associates who previously acted for both Jordan and Pete Andre, now acting for Pete Andre; according to most media commentators has managed the press so effectively that her client Pete Andre is perceived to be the overwhelming winner in the current press war.
The Sun and the other red tops have allocated reporters to cover the divorce between the warring celebs, with most of the coverage being spun in favour of the Greek-Cypriot.
The Sun report by Alex West on Jordan:
"Last night the model (Jordan) was preparing for another evening out. She was expected to be a VIP guest at Pacha clubs Fuck me I'm Famous".
The Sun report The Sun report by Alex West on Pete Andre:
"Peter is on holiday with children Junior, four, and Princess Tiaamii one and Jordan’s son Harvey seven".
Pete Andre is pictured with the children playing happily whilst Jordan is shown with her boobs out on a boat.
The Sun again plunged the knife into the already shattered image of Jordan with Alex West in a report on 18/6/09:
"Boozed up Jordan flashed her knickers and danced on a table during a 12 hour Ibiza drinks bender".
On Pete Andre in the same report which highlighted how the legal team for Andre had laid down strict guidelines said:
"And he's been told to be courteous when dealing with his estranged wife so she can't accuse him of being unreasonable".
Speculation is now building around the next step for Pete Andre who is now being touted for endorsements and various lucrative commercial deals given his positive press coverage, with his recent visit to Macau in China one example of his rising currency.
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