The London Daily News

By Angela Derveni
Fashion & Retail editor

The highly anticipated brand to Victoria Beckham’s has taken over Harvey Nichols.

The Sloane Street windows have been transformed into a show-shopping Victoria inspired diorama. From apple greens and sunshine yellows, to crescent moons, ethereal cloudscapes and the utterly adorable ‘Victoria Cat’ print, the free-spirited collection is creating quite a flurry in Knightsbridge!

On the First Floor, the Spring 2012 collection - inspired by cartoon character Emile The Strange - is housed in an installation featuring ‘kitty-cat’ ragdoll mannequins designed by French artist and dollmaker Alice Mary Lynch.

Screens in both the windows and First Floor installation host the exclusive Victoria, Victoria Beckham video on loop; a film created collaboratively between Victoria and filmmaker-cum-model-cum-illustrator Quentin Jones, produced especially for the launch.

The Victoria, Victoria Beckham collection has launched with Harvey Nichols Knightsbridge and Birmingham with prices from £395.