Queens Park Rangers Football Club today unveiled a new Club crest, marking what the club hopes is the start of a new era.

The West London club, which is owned and run by some of the wealthiest people in the world, is looking forward to a productive summer in the transfer market with a view to being a major challenger next season. The new crest reflects the belief that the club is about to embark on an exciting new period in the club’s history.

Speaking through the club’s official website Flavio Briatore, Chairman of QPR Holdings Ltd, said: 'This is a significant day for Queens Park Rangers Football Club and it was important for the fans to see the new crest first.

'It represents another huge forward step in our aim to re-launch the Club into a global brand - anchored in W12, but giving it a vision for the future.

'I am delighted with the design of the new crest, which maintains the Queens Park Rangers tradition of blue and white hoops. I know how important it is to the fans that the hoops remain, and that was always going to be the case.'

Bernie Ecclestone added: 'I feel that the new crest that we are launching today really shows we are moving forward as a Club.'