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Review John Kaponi
Nike+ TomTom SportWatch
If you are one of those many thousands running in the London marathon this weekend the best way to guide you through the roads of London and the most effective way to keep an eye on your pace, is to get a Nike+ TomTom SportWatch GPS. TomTom has established itself as the leanding name in satelite navigation and has adapted its technology for runners to motivate runners to compete against virtual runners by using satelite technology and for those lacking "motivation" the ability to monitor progress.
Nike and TomTom have collaborated to create the Nike+ TomTom SportWatch GPS. The new running watch, which is now available in-store and online in the UK priced £179, provides athletes with the most dynamic and motivational running experience in the world thanks to its unique functionality, beautiful design, and direct connection to www.nikeplus.com, the world's leading running community with almost 4 million members.
The Nike+ TomTom SportWatch GPS is designed for high-performance with an extremely clear and readable user interface that delivers the information necessary to the user while in-run. It adds personalisation and motivational features to the running experience, including audible
sounds, challenges, run reminders and more.
"This is a game-changing product that furthers our commitment to provide all athletes with unparalleled motivation and the tools to get better," said Stefan Olander, VP of Nike Digital Sport.
"It is part of TomTom Consumer's strategy to move into the fast-growing sports and fitness market. This true partnership with Nike combines the strengths of two leading companies to deliver a game-changing product for runners," said Corinne
Vigreux, Managing Director, TomTom Consumer. TomTom is the world's leading provider of location and navigation products and services.
On-Watch Experience
The Nike+ TomTom SportWatch GPS is designed to be simple and intuitive with only three buttons and a Tap Screen for navigation. During the run, it captures location information while showing runners their time, distance, pace, and calories burned on an easy-to-read screen featuring a customizable layout. Throughout the run, the GPS receiver works in tandem with the shoe-based Nike+ Sensor to deliver highly accurate pace and distance data.
On-watch features include:
o Tap Screen for setting laps and activating backlight
o Run History with data from past runs
o Personal Records including those imported from Nikeplus.com
o Quick Start with optional shoe-based Nike+ Sensor
o Heart Rate Monitor compatibility
Some of the unique motivating factors the Nike+
SportWatch GPS offer runners on-screen include:
o Recognition (or "Attaboys") for personal records
o Run Reminders that appear after five days if a run has not been logged
o Post-run acknowledgement and encouragement
Post-Run Experience
The Nike+ TomTom SportWatch GPS plugs neatly into any USB port on a Mac or PC, then immediately launches the Nike+ Connect interface which
automatically transfers information to www.nikeplus.com.
"With more than 150 million runs logged since its launch in 2006, Nikeplus.com captures the pulse of the running world everyday," added Olander.
Nikeplus.com presents runners with the GPS mapping, total miles, pace and elevation data for their most recent run in a rich and engaging way
that will be familiar to users of the popular Nike+ GPS iPhone application.
"Providing runners with accurate pace, distance and location information during and after their run gives them the information they need to
better train and track their progress," adde Vigreux.
Data from each run is automatically applied to all current Nike+ Challenges, Nike+ Goals, and
Nike+ Coach programs in which the runner is participating.
4/5 Very good available to buy online Nike+ TomTom SportWatch GPS - RSP £179
For stockist information visit www.nikestore.com or tel. 0800 056 1640
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