The London Daily News

News Desk

Starbucks the largest coffee chain in the world has gone "Greek" with its new logo featuring a Greek Siren that was believed to have "lured sailors to their death".  

In Ancient Greece the Seirens or Sirens were three sea nymphs who lured sailors to their death with a bewitching song. They were formerly handmaidens of the goddess Persephone. When the girl was secretly abducted by Haides, Demeter gave them the bodies of birds, and sent to assist in the search. They eventually gave up and settled on the flowery island of Anthemoessa.

The Seirenes were depicted as birds with either the heads, or the entire upper bodies, of women. In mosaic art they were depicted with just bird legs.

Reactions to the new Starbucks according to a report in The FT has been negative with comments of the logo being a "total waste of time", the new logo does not have the name of the company displayed, and it will be rolled out across its stores from March this year.

Starbucks new logo