Starbucks is going to add extra shots of espresso, a move which comes as part of its multi-million pound overhaul and expansion in Europe.
The renowned American coffee brand will now be offering double espresso shots in all its lattes and cappuccinos served in the UK.
This initiatitive was triggered by the fact that a considerable number of customers order extra caffeine shots.Eventually, the popular coffee chain had to give in to British customers’ demand for stronger coffee and show it values customers’ feedback.
Starbucks, on Thursday announced that one shot of espresso will be replaced by two in lattes, cappuccinos and other coffee drinks. The new recipe, which will come into force later this month, will be introduced in UK only without any price increases and comes to be distinct from the standard Starbucks recipe used throughout the world.
Starbucks holds a dominant position in the specialty coffeehouse market and has currently 743 shops in UK. According to Starbuck’s multi-million pound plan hundreds more cafés are expected to open in Britain and across Europe, which is going to increase competition among coffee retailers.
The move followed an extensive research according to which the company had reported a 60 per cent rise (an equivalent of around 200,000 extra shots every week) in people wanting extra caffeine shots in their lattes, its most popular drink.
Starbucks officials said the British have always preferred stronger coffee and would seek it from competitors if they could not get it at Starbucks. A report shows Starbuck’s coffee drinks were found weak by customers, compared to Costa’s, their main competitor.
Health experts, however, raised worries that British could be becoming too tolerant of normal servings of caffeine. Customers will still have the option to order their latte with one shot, if preferred.