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Features
If you’re a serious ice-cream eater like many of us at the London Daily News the following news will be the best antidote to the miserable news we have to publish everyday.
Ben & Jerry’s the makers of the worlds most creative ice-cream is giving our readers the opportunity to make the "world a better place" by concocting their next global flavour.
Ben & Jerry’s launched on April 14 a global competition called ‘Do The World A Flavour’ to find their next ice cream concoction. So now ice cream lovers from across the world can wow the kings of ice cream with their own flavour suggestions and be in with the chance to see their flavour made and sold around the world!
Chief flavour guru, Arnold Carbone, and creator of Ben & Jerry’s most iconic flavour, Phish Food, comments: “Flavour and taste are very personal things and we all have our preferences. The competition is a fantastic opportunity for fans to create a flavour to satisfy their own desires and the winner will even get to see their own face on the tub! You can be as weird, wonderful and wacky as you like, so go on, get concocting some crazy flavours!“
What makes Ben & Jerry’s taste all the sweeter is knowing that they’ve been making great ice cream in the nicest possible way for over 30 years: using milk from their Caring Dairy, free range eggs and Fairtrade ingredients where possible, ensuring their consciously concocted flavours always leave the sweetest taste in your mouth. That’s why the winning flavour will be bursting with as much fairtrade goodness as possible.
Ben & Jerry’s fans have created our crazy flavours for years, including Cookie Dough, Fairtrade Chunky Monkey and Cherry Garcia and now making your own ice cream flavour couldn’t be simpler, just log on to www.benjerry.co.uk, choose your favourite ingredients, add an image & flavour name, and hey presto! You could be our next Flavour Guru! If your flavour is dairyingly delicious enough, you’ll go to the Dominican Republic, to meet our Fairtrade cocoa farmers and our loveable co-founders, Ben & Jerry!!! They’ll then announce the flavour to be made and sold globally in 2010! You better be quick as the competition ends on 26 May 09.
View the Ben & Jerry’s video by pressing our video section. photo credit: Ben & Jerry's
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