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Mayor Michael R. Bloomberg of New York who met with Mayor Johnson , has spearheaded the launch of "Just Ask The Locals" campaign by making a national morning show appearance and deploying welcome teams across New York City. Building on the success of the first phase of Just Ask The Locals launched in 2007, the expanded campaign calls on visitors to ask New Yorkers to share their suggestions on what to see and do in New York City. The campaign included an additional $5 million in donated media space from JCDecaux in five terminals at John F. Kennedy International Airport, an interactive website, and radio, print, online and outdoor advertising throughout all five boroughs. The campaign, which currently features celebrities Robert De Niro, Julianne Moore and others, re-launches with 22 new celebrities and local experts, including Kevin Bacon, Sean "Diddy" Combs, Alan Cumming, Tim Gunn, Debbie Harry, Matt Lauer, Lindsay Price and Ivanka Trump -- all of whom offer tips on things like best late-night eats, great bargains and liveliest flea markets around the City. NYC & Company is New York City's official tourism, marketing and partnership organization. "Tourism remains one of New York City's most profitable and stable industries, with a record 47 million visitors generating more than $28 billion in revenue in 2007," said Mayor Bloomberg. "In expanding the Just Ask The Locals program, we continue our efforts to welcome and thank visitors and make it easier and more rewarding to navigate the City."
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