The London Daily News

Fashion  Desk

Katie Price aka Jordan attended Pure London to give her blessing to the latest efforts of the fashion industry to prepare for the new season of clothes, with a dashing short dress and new blonde look, Katie looked elegant.

The leading business woman and model Katie Price showcased her own premium fashion and accessories brand, Day 22.  Katie has worked closely with renowned British fashion designer Lamis Khamis to develop and create their new collection for Day 22 after its highly successful launch at Pure London in February.
 
This will be followed by a Q&A seminar with Katie on the success of the brand since its launch in February. 

Bright girly tones, beautiful soft fleece fabrics, vibrant prints, motifs and styles that are comfortable; Day 22 has been designed to appeal to a board range of females.  The range is fresh and forever changing in shapes with new limited edition designs added every month.

photo credit: Natalie Mitrides