The London Daily News

19 September, 2011 12:34 (GMT +01:00)

Jessie J brand ambassador for Glacéau

Entertainments Desk

Glacéau vitaminwater is launching a campaign for the Olympic Games, with hip hop star Jessie J as its brand ambassador for London 2012.

Using the slogal ‘worldwide partner and best mate’, Glacéau vitaminwater will be challenging the public to co-create a new London 2012 inspired flavour with Flavour Creator, a crowd-sourcing project run on Facebook.

The new limited edition flavour will join the Glacéau vitaminwater lineup as the ninth variant and will be available across European markets where Glacéau vitaminwater is sold, for the duration of the London 2012 Olympic Games.

Jessie J will help to drive consumer participation and launch the new flavour ahead of the Olympic Games.

Philippa Classey, Glacéau business manager for North West Europe and Nordics, said: “Glacéau vitaminwater is thrilled to announce Jessie J as a partner in the run up to the London 2012 Olympic Games. She is someone who really embodies the brand’s sense of creativity and fun.

“Flavour Creator will give our consumer the chance get involved in being part of London 2012, whilst helping us celebrate this once in a lifetime experience.”

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