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News Desk
Social media is the big winner at this year’s Olympics in London with Sir Martin Sorrell the CEO of global advertising giant WPP claiming in an interview with the Evening Standard that “this is the first truly digital Games”. Figures from Wildfire a social media monitor have shown that athletes like gold medallist Peter Wilson saw his followers on Twitter shoot up from 600 to more than 3,600 in one day.
Judo silver medallist Gemma Gibbons has seen her followers on Twitter boom from 600 to more than 22,600 in 24 hours. Gibbons Facebook profile also experienced growth of more than 3000%
Chris Hoy saw his Facebook likes increase by 30% in 24 hours, to more than 17,000 likes, whilst Chris Froome also gained 30% more likes in the same time frame.
Victoria Pendleton and Jess Varnish have seen increased support continued on Facebook, with Victoria experiencing a 5% lift in likes on her page, and Jess’s likes increasing by 7%, to almost 5,000 likes
Sir Martin Sorrell said that Facebook activity is less obvious “because it tends to be more between individuals, rather than Twitter followers being bombarded by people they’re following”.
Tom Daley has seen his Twitter followers go up from 300,000 to over 1 million during the Olympic Games in London, making him the most prolific Team GB athlete on Twitter. photo credit: Natalie Mitrides (Team GB cylcists)
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