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It may not be another British Invasion on the American music charts but sales are holding up quite well according to the British Phonographic Industry Following upbeat reports from collecting societies PRS and PPL regarding the money being generated by British artists abroad last year, record label trade body the BPI has revealed that 2009 was another good year for British music in the all important North American market. Although the UK industry's share of the American market slipped slightly (from 10% to 9.6%), it's still true to say, more or less, that one in ten albums bought in the US and Canada comes from British talent.
Handful of artists
Of course, that impressive stat is really thanks to a handful of artists and releases, in 2009 Susan Boyle, Jay Sean and The Beatles re-releases in particular. Though successful sellers from Lily Allen, Depeche Mode, Imogen Heap, Muse, Rod Stewart, The Ting Tings, Adele and Sting all helped. The BPI adds that this year is also looking pretty good, with Sade, Gorillaz, Corinne Bailey Rae and Taio Cruz all doing well. BPI boss Geoff Taylor told industry magazine CMU: "The continued success of UK artists in major international markets like the US highlights not only the strength and depth of UK talent, but also the skill and investment by UK record companies in marketing and promoting British music overseas. The revenue this generates helps to fund new British music that fans at home and abroad can enjoy". Additional reporting by CMU
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